There is good news for all iPhone users. Now, iOS platform users with 4.0 or higher version can use Zite as an app. Together with HP, Zite will be presenting news in a very personalized way. Zite users can save their profile on iPad and then they can use it on their iPhone. This app has been modified in accordance with the size of iPhone. Though iPhone is smaller than iPad, yet the app will be featuring all the functions.

If you have been using Flipboard on your iPad, you must be aware of the merits and demerits of the app. Getting a variety of news and that too in huge amount has its demerits. No wonder you often found yourself digging for your favorite news on the app. It doesn’t sound fun. Zite understood this and came up with the app. Ali Devar, founder and CEO of Zite says,

“There’s no automatic system that’s catching the important stuff I miss every day. Search doesn’t solve it. Social doesn’t solve it. A lot of [Zite beta testers] came back to us and said, ‘Thank goodness, here’s something that gives me my content and more, but filters it for me.’ People are feeling the pain, and they need it resolved.”

According to Devar, Zite provides you with news that is meaningful to you.

Zite pays attention to the activities of each and every user. Every one reacts differently to a piece of news. Zite learns this and customizes itself accordingly. The app assists news publishers in finding their readers. The app works smartly to present important news to its user. Much of its content can be found on Facebook and Twitter as well.

Being impartial to any publisher, Zite segregates news according to your preferences, thereby giving a personal touch to the. It learns your response to news and gives smarter suggestions later. Zite doesn’t pester you with a deluge of news; instead, it thinks about you and your choices and then it presents the news accordingly. All you need to do is give a thumb up or down so that the app knows more about your choices. This practice helps in making the app smarter over time. Now, you do not need to scan millions of news items. Just tap and get your favorite news on your screen. It can be downloaded for free. Zite updates all the content on a hourly basis. If you don’t want to read a piece of news, give a thumb down. After this, you are given the option to block the domain. If you do so, no news will come to you from such a domain. Thus, what you get is feeds that you actually need and like.

To download Zite app for free, you can download it from here.

Developed by: Zite, Inc.
Version: 1.3.1
Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.0 or higher version.

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