In the media world, just like in the television, programs and sitcoms are kept alive by advertisements. We all know how this scheme works. The more popular your show is, the more advertisers you attract. And customers are aware of the new products and services. In the internet world, websites also has advertisements to keep them alive. Having a popular website employs a number of advertisements too. Advertisers are having a hard time connecting to their potential customers. However, there is a new breakthrough in advertising, and Microsoft opened that door to the advertisers.

Ad Serving Machine

Microsoft introduces one of its newest in mobile technology. Windows Phone 7, with a planned release on October, is an advertisement based technology. Created for the advertisers, Windows Phone 7 sets up advertisements on the phone’s screen. Dubbed as ‘ad serving machine’, advertisers have several ways of connecting to potential customers. Microsoft gives these advertisers three ways of connecting to customers through ad serving occasions.

Application Based Advertising

The conventional way of advertising, advertisers can post ads on the applications downloaded or installed by the customers. Be it a static or a daily update of whatever schemes, Windows Phone 7 users can be frequently contacted by advertisers. This is the most common advertising method. Most of these advertisements can be found either inside the application or the browser of the customer that he is currently using.

“Tiles” – icons or buttons?

A new breakthrough in any smart phone’s screen, advertisers can send daily updates of their products on the “tiles” that reside on the side screen of Windows Phone 7 just like icons, folders or widgets. Tiles can be installed on the screen from the application that was installed on the phone. The tiles can be attached wherever the user wants it to be. It can be updated actively with advertiser’s contents. Using this technology, advertisers can continue to “converse” with their customers.

Toasting an advertisement

However, if the first two ways did not work or the application has stopped running due to minor problems, advertisers can toast their ads and send it to their customers. Toast permits the advertisers send advertisements to the Windows Phone 7. Either you have an associated application running on the phone or not, Windows Phone 7 will receive the advertisement, display it and you view it. After viewing the advertisement, you have an option to tap and buy the product or dismiss it. So it is up to the advertisers how creative they are at getting their customers and would be buyers.

Windows Phone 7 as an ad serving machine primarily serves the advertisers. This third and last option can be scrutinized by some as “annoying”. However, that’s in the ads world. It will continue to remind you and let you know of their latest products and services. It is up to you if you will give in to their offers. And with the advertisers getting a way to “annoy” customers through Windows Phone 7, the term ‘ad serving machine’ will stick to this smart phone for good.