With the growing use of the internet at home, business, education, medicine, industry and name it application, one of the most interesting developments has been the search engine. A good search engine will, take the researcher to sites that are extremely close for direct hits to the references in search. Towards making this more effective the concept of search engine optimization (SEO) came in. If your website is optimized the chances of being seen in the first few categories of search, are higher.
Along with these unique and beautiful facilities comes the factor of earning through search engines by the search engine provider. The most natural method is advertizing. The idea is to provide a display of the most relevant advertisements, pushing the researcher to go and buy a product or service involuntarily. As we all know advertizing is big money. Along with big money come bad practices by unscrupulous operators. One of the reasons scams brought out by Google’s anti-web spam team involves big players like Facebook, Microsoft and various associates like Bing, Zugo and others.
An interesting revelation brought out on the Blogosphere, showed a typical account of ad buys on Facebook. As appeared as a news, a part of the text description below showed the following:
Is it that those fabulous make-my-baby.com Ads are a stand-out success? Or is Facebook being fooled by one more giant ad buyer. Advertizing publication Ad-Age reports on the net show Facebook having had sold an estimated 1.86 billion dollars in world-wide advertizing in 2010. Wonder who is spending all that money on Facebook ads. Ad Age also has a passing mention of a mysterious company listed as Make-my-baby.com who also had bought an estimated 1.75 billion ad impressions in the third quarter alone. Microsoft themselves believe that distribution deals and affiliate programs are an important part of how all search engines introduce their product to their customers. Having had found non-compliant practices, put in place by Bing, Microsoft announces that the relationships with the said publishers would be terminated.
While Facebook announced make-my-baby is not at all an advertiser on Facebook, directly, and any affiliates trying to push people there would be shut down. So, Bing says it will terminate relationship with the advertisers. Facebook says it has never heard of these advertisers? Wonder what’s happening.
Bing, Zugo – an affiliate company behind the toolbar and many others capture slices of revenue whenever the user clicks on the ad. The problem doesn’t stop there. When the ad is clicked you are redirected to install the toolbar and surreptously, the fin print reading says “installing the toolbar includes managing the browser default search settings and setting your home page to Bing.com”. The uninstalled toolbar, invariably has a broken link in the URL. So you can’t uninstall it. What is unethical here is, prompting people to give access to their browser settings under false pretence and then, changing their search provider as well as home page, and not being able to revert.