Although Google is the most widely used search engine online, its competitors are quickly gaining ground and proving that consumerism is still a valued concept in this world. One of these major competitors is Bing. Although not many type Bing.com first when searching, many are aware of it and are quickly learning to appreciate the features it offers that Google does not.
A quick comparison shows you what offers both have put on the table. Bing with its edgy and modern homepage shows you a Flash image generator lures the people in because it’s human nature. Prettier things are more impressive. However, looking more closely, some things can’t be achieved through Bing. For example, Bing currently, does not allow video or news xml sitemaps. This makes it a bit harder to find the associated sub-sites when conducting a search.
Barring that little setback, Bing’s results look like they have more immediate content with local connotations that can be pursued without leaving the page. This makes it easier for you to find resources that are near your location, like weather, movie show times and upcoming shows. Although, Google does have similar results for weather but usually shows only one source.
Google, though, has one-upped Bing on the site links front. They can be edited in Google but not in Bing. These make it easier for the user to navigate the website without having to go to the site directly.
On Bing, the back links report on Bing Webmaster Tools offers a list of links pointing to your site and the value of those links. However, in this case, you can only download the first 1000 results.
In terms of news, in Google, you can submit your news site for review and its sitemap for Google to spider. Bing does not allow this but you can submit your news site for consideration by emailing regularly at firstname.lastname@example.org. You also have to ensure that you have an RSS feed for content.
On Google, you can submit your ecommerce feeds for free but Bing offers paid only submissions. This makes the concept more attractive on Google but the Bing casback is finishing in July so it’s too early to say what happens next.
Bing does offer other features that Google doesn’t. This makes it harder to decide which is better but you can be the judge of that.
Bing allows social sharing for results via search results. You can use other people’s data for faster progress when searching. The system is integrated into Facebook, Twitter and Email. It also offers document preview, similar to Ask.com’s system, allowing you to decide whether it is the document you wish to download.
One other feature of Bing is that it allows you to block previews of your page by adding the following line: <meta, content=nopreview> or you may add x-robots-tag:nopreview to your robots.txt file to block the preview for all pages.
It may seem complicated, but Bing is picking up the pace and is gradually rising up to the tiers of Yahoo, Ask.com and now, Google. Microsoft’s venture into this medium might prove fruitful in the years to come but right now, people seem to trust Google more. Indeed, it covers more sources than Bing does but for your basic needs, Google provides ample service for the conventional searcher. Either way, both can provide the services you need. It all comes down to who provides better sources. For now, it’s a race against the result pages and only you can determine which is better.