Software giant Microsoft Corporation will from now onwards be paying more attention to the icons, titles, and content of the apps that are available on its Windows Marketplace, and expects them to get more subtle and modest in the imagery used.


Content policy for app store

According to the recent official blog post, Microsoft’s content policies for the app store do not allow apps containing “sexually suggestive or provocative” images or content. But, the kind of content users can “occasionally see on prime-time TV or the pages of a magazine’s swimsuit issue” is permitted.

Microsoft is also changing its rules for the usage of keywords by app developers to describe apps. Some developers have been found violating the Windows Marketplace policy by entering more than the five allowed keywords. But from now onwards, any app that has more than five keywords will be removed from the app market. The developers who will be affected by this change in policy will be notified and asked to enter five new and relevant keywords.