Microsoft is continuing its expansion in the state of California by planning to open its third retail store by spring of this year. The latest location of the retail chain of Microsoft is set to be the South Coast Plaza. The store is scheduled to join other stores of Microsoft in the Californian state, which are in San Diego and Mission Viejo. The company announced this partnership through its Twitter account and if all goes well, the store will open its doors for the first time by spring of 2011.

Other than California, Microsoft also has its presence through retail stores in Scottsdale, Arizona; Bloomington, Minnesota; Lone Tree, Colorado; Oak Brook, Illinois and one of the newest being the store in Bellevue, Washington. As far as the East Coast goes, Microsoft has still not declared any plans to venture in that territory, and according to insiders, nor has it planned to do so. However, it may look into New York City during the other half of this year as a part of its six-store expansion program.

Microsoft had begun its trend of retail stores in the last quarter of 2009, with the opening of its first ever retail store in Scottsdale, Arizona. From that point onwards, Microsoft has opened up six additional stores. These stores allow Microsoft users to purchase the latest products from the software conglomerate, as well as its partners. In addition to products, Microsoft’s retail stores also provide technical support, classes, training and computers pre-installed and set with Windows. All this is part of its ‘Signature’ effort, to strengthen the brand of Microsoft across the U.S.