In times when CIOs must respond to real-time and big data demands by acquiring advanced databases, Oracle seems to be way ahead of IBM and Microsoft.

Opportunities for  CIOs

CIOs have a huge chance of driving the expansion and innovation of their companies ahead but for that they would have to master the world of data. When all we hear is the inevitable burst of data and information, the enterprises must find a way to gather these bursts and use them to increase their own revenues or else face destruction by something they could not understand nor control.

Big data means turning all passively stored items into active ideas for business, based on customer choices and market fluctuations. Most enterprises posses loads of terabytes of raw materials and there are those who dare to use the latest in database management and analysis in order to master the data before the bursts.

Except everything else, there is also the challenge of real time business operation. That would mean to surpass just gathering and storing data into huge devices and come up with an advanced futuristic system, which allows instant analysis, processing and re-evaluation of large quantities of data to find new business possibility in real time.

The advantage of Oracle

Given this growing demand to match the new data challenges, many products and technologies were changed and remade accordingly. One of the biggest wars for aiding CIOs in gathering data is for databases between Oracle, IBM and Microsoft.

Nobody is surprised at the quite direct contentions of Oracle that their database products are way better than IBM and Microsoft. Their senior vice president Andy Mendelsohn, who is also the person in charge of Oracle’s database products said in an interview that the leaders in vision and technology will offer undoubted advantages to their customers and Oracle does precisely that in various foundation categories.

Oracle’s pride is the innovation in databases – being years ahead of Microsoft, he says. When they released RAC and ASM in 2001, Microsoft was nowhere and IBM had something that maybe worked with OLTP but no customers. The same is with Exadata – IBM has nothing like it and Microsoft has parallel data storage package, but not one, which does everything.

According to Medelsohn any business, greatly involved in IT and wanting to beat the competition, would choose Oracle and not remain years behind by choosing IBM or Microsoft.  Huge and complex tasks, which could have collapsed the systems for long periods before, now can be easily analyzed for better answers and better business opportunities. And Oracle gives you just that by Exdata and other items, which is why it believes it’s 5-10 years ahead of its competitors.