Microsoft is always ready to excel its competitors in the market around the world and it was clear when it inaugurated its fourth retail store in Sand Diego, California just at the moment as Apple announced to launch its iPhone 4 device. This is also very interesting that its stores are not far away from respected rival Apple’s store. The new store is only 4 shops away of Apple’s in San Diego.

It is also speculated that Microsoft is shortly going to open its fifth retail store in Seattle, having Microsoft latest products such as mice, keyboards, Xbox360 and Windows new versions, hoping Apple to be ready to do something new.

Market analysts say that Software giant is very keen to excel others market players than producing favorable products for the customers. The recent opening of the store is one such example of M.

Apple has over 286 stores and the fourth store of Microsoft is nothing but to compete and Apple nationwide. Thursday morning was looking like a battle ground before dawn, as there were two kinds of people waited for their respective stores to open. One crowd was eagerly waiting for Apple’s latest iPhone and second kind of crowd was excited to know what special Microsoft store has for them.

It was looking like a heavy and hard effort of M to take a bite from the share of Apple. According to the officials of Microsoft, there is no competitive environment in that region; they selected Fashion Valley just because it is considered the home of Microsoft customers and there is huge mix of people wishing to get both the stores at short distance. Before being inaugurated, the Fashion Valley store entrance was covered with a large white sheet, which was lifted on June 24.

Carolyn Hesse, a consumer, said that she is just a PC person and has nothing to do with iPhones. She also admitted that she is not sure if Microsoft is going to give any run to the Apple. Hesse said that this it not possible to beat Apple is there is any competition between them.

Microsoft new store spreading over 7,500 square feet area and is situated on the first floor of the huge mall is on the same place where Ann Taylor was once located.

George Belch-San Diego State University marketing professor said that having two business rivals at the same place is good but not for Fashion Valley. People come to the store to see and get knowledge of different things; they do not come just to visit Microsoft and Apple.

Microsoft will offer its valued customers a unique range of products including PCs, display featuring touchscreen laptops, MP3 players and Xbox video game system and much more, expressed Belch. He also said that people are curious to go to the products but it matters how they draw the customers back to the store; as you must have more than enough choices because there are several stores showing uncountable stuff.