Heard it and cheering about it, well few computer companies are! How is this huge merger affecting players for potential alliances? How we could watch acquisition targets and alliances that might happen in future. We all could see how these tech giants play which could have an impact on our businesses as well. Consumers are going to have high benefits because of this acquisition. We can see such five prospects:

  1. More ties with Samsung, HTC, and LG Electronics and not just NOKIA
    Since the announcement experts have been speculating on Microsoft’s next move . What if Microsoft might take its relationship with Nokia to the next level? Well may be however most Microsoft watchers are skeptical that Microsoft would actually buy Nokia outright. One of the potential benefits of Google buying Motorola is that it could follow Apple’s model and build devices that are tightly integrated with its Android OS. But that’s unlikely because Microsoft already strongly controls the provisions for the devices on which its Windows Phone software operates. So Microsoft already ensures a more consistent look and feel to the user experience on Windows Phone devices. The main reason that Google is buying Motorola is for its 24,500 patents.
  2. Amazon and Hewlett-Packard team up via WebOS
    Google, Apple, and Amazon now offers cloud-based content, and they’re combating for user loyalty to their services. Devices from Apple and Google offer that link to the cloud the services. As mobile devices, such as smartphones and tablets replace desktop and laptop computers, the clash for consumers will be fought further. When it comes to cloud services, Amazon and Google are budding partners. HP could be the perfect partner; WebOS software has won many praises. So HP might cut a deal with Amazon. More importantly, Amazon could provide the cloud services and content for the WebOS . Amazon could give out the primary brand for the WebOS devices, and HP getting important marketing and delivery for its products.
  3. Research in Motion becomes an attractive acquisition target, but who’s buying?
    In last three years RIM lost around 80 percent of its value because of businesses from Apple and Google. The company lost its second position to the No. 4 spot mainly in smartphone OS. Even after the future releases like BB7 regaining its top position could be a long struggle. However RIM owns more than then thousand patents that cover advanced wireless technologies. Because of RIM’s strong patent profile and low share price, it could be attractive to potential suitors, but the big question is who are buying? Microsoft had been a rumored suitor, HP could be another candidate, or may be Samsung.
  4. Sony Ericsson might monetize its patents. Because of poor performance Sony Ericsson, may also look for ways to extract some value from its patent holdings. Sony Ericsson, formed in 2001, is owned in a 50-50 partnership between Sony of Japan and Ericsson of Sweden. In recent years, the company, which has always been a bit of niche player, has struggled to keep up with rivals. And it’s continued to lose market share, despite shifting from the Symbian mobile platform to Android. It has dipped in worldwide sale of devices.
  5. On the lines of Apple or some other company could spend a lot on the Kodak imaging patents. The market is again fighting over these patents. The imaging company said it was taking into account selling patents that cover capturing, storing, organizing, and sharing digital images. Apple might bid simply to keep it out of the hands of its rivals, namely Google. With $76 billion in cash and marketable securities as of the end of June, Apple is certainly in a strong position to pay what it must to secure whatever intellectual property it needs.