AT&T is a large multinational company, which has been developing and utilizing different types of services of many software service vendors. For example, Connect Mobile, another new product launch by AT&T has just hit the market and spread immensely. The service allows its users to participate in conference calls. Similarly, AT&T workbench makes it a lot easier to manage large corporate web apps using the iPhone.

Application development as part of Diversification efforts

AT&T is developing its attempts to build and sell business applications for wireless devices. “Dumb pipes” come to links that move data from one point to another without adding any additional value. In the world of smartphones, AT&T does not prefer to be called a provider of “dumb pipes”. So to generate income, create client loyalty and cut back client turnover, the company trades apps to 14 industries like those in manufacturing, financial services and building. In addition to this, it also has software that goes through industries for uses like handling fleets of trucks.

There is more though, the company has built up a portfolio of many hundreds of software packages for wireless devices that will help with numerous things like taking dictation and making electronic forms to synchronizing sales-force automation technology on smartphones.

AT&T is stepping into the application development world in an impressive manner as they transform their business from desktop to wireless devices. Citing the marketing research firm IDC, AT&T says there were 450 million mobile clients making use of the internet last year. They expect that number to be double by the year 2013. Apps like Connect Mobile and Workbench help AT&T contend and compete with a lot more than just the price of phone calls, data calls and video calls.

Ramping Up

Officials have noted how AT&T plans to provide a wide range of useful software for customers to use. AT&T has an Antieri-led team of mobile application advisors who work with buyers to determine the apps that will most likely assist the growth of their business. AT&T has been dealing with wireless apps for years but has become very powerful after winning over Cingular wireless only a few years ago. Besides selling the apps directly, Lancaster remarked that a number of additional companies have large numbers of apps for sale, including Verizon Wireless, software maker Microsoft and handset maker Samsung. “It’s kind of everywhere,” she said. In the business market, collective buyers are more bent to do business right away with vendors who made the software, such as Microsoft.

David Goldstein, president of the Dallas business-growth consulting company, DMG Capital Management, explained why they have more software companies manufacturing their own apps. He explained that doing so extends the scope of the apps they are utilizing to more devices than buying from a telecom carrier or other re-sellers, he said. As this project progress, they will determine whether this procedure is as successful as they expect it to be. This is a potential opening for a new way for mobile network service providers to give services to their clients.